BRIDGING GERMAN BRANDS

AND CHINESE COMMERCE

We partner with brands to drive their future growth by facilitating a swift entry and soft landing to the complex Chinese market – hassle-free, responsive, and absolutely dependable.

We like pushing boundaries. A well-rehearsed team of digital natives, we leverage our hands-on China expertise and local infrastructure to enable fast access and measurable results for german brands abroad. Clients refer to us as a dynamic and reliable one-stop distribution partner for their business expansion into one of the most promising markets. Our holistic approach to long-term brand building and strong ties to local sales channels ensure clients their chinese market share.

Genuine figures…

722

M

Chinese citizens actively
using the internet

660

B $

forecasted chinese e-commerce sales volume (2018)

19

%

predicted annual growth for
China’s e-commerce until 2022

Genuine brand building

Consider us your collaborative catalyst from start to finish. We work closely coordinated with our clients on strategizing, executing and managing their brand expansion in China.

„The Chinese market is a big opportunity, yet difficult to enter and manage. We have experienced enough challenges to understand what works and what doesn’t. Therefore we prefer to generate sustainable growth based on realistic assumptions.“

Damian Maib
Founder & Managing Director

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1. Brand Prep

We devise a positioning strategy to build up your brand in China: by analyzing market potentials, assessing e-commerce platforms, laying out marketing, pricing and distribution schemes and by ramping up operations…

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2. Sales Boost

After launching your e-platform stores we manage the entire value chain – from custom clearings to last mile delivery –, trigger social media and performance marketing campaigns and provide customer services.

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3. Performance Control

As your brand is growing in a new market we keep track of facts & figures – running costs, sales development, media initiatives, revenue targets – to validate if the devised strategy needs another tweak.

Genuine terms…

At Genuine German, we like to play fair, on mutual trust and benefit. Take us for an honest agent aspiring shared success.

Our business paradigm is simple and transparent. It starts with nothing but straight talking.

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1
Efficient Market Entry
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2
Full-service Operations
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3
Growth Management

Genuine services

We offer all-in-one solutions for your successful, hassle-free China market entry and management.

Our locations: Shanghai | Hong Kong | Berlin

All-in-one solutions

Genuine approach

From entry to growth to market maturity – we cover your brand’s cohesive presentation on proven professional e-commerce platforms and control unofficial gray sales by activating both internal resources as well as solid platform relationships.

„Since moving to China in 2008, I have seen many foreign brands come and go. Following my time as CEO Axel Springer China, I have experienced what it takes to scale a Chinese e-commerce vertical to a USD 100m run-rate as a foreign entrepreneur in China. Running up to 30 different campaigns per day and carefully preparing major sales events underlines the complexity of the Chinese market and the need to rigorously localize branding, marketing and sales. This experience proved to be invaluable to clients who aim to scale.“

Philipp Georgi, Co-Founder

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    1. Brand Seeding

    Educating the market about the brand story and its unique selling points.

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    2. Brand Nurturing

    Carefully creating content and influencer cooperations to spur brand awareness.

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    3. Brand Control

    Inspecting the sales channel approach with respect to the long-term strategic positioning.

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    4. Brand Boost

    Utilizing the created brand positioning to fully leverage consumption power.

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    5. Brand Maturity

    Rigorously managing all important aspects of the grown foreign brand in China.

Some of the Genuine partner platforms

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Genuine core team

Damian

Damian Maib

Founder

Damian

Philipp Georgi

Co-Founder

Damian

Wenjing Liu

Managing Partner

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Our Genuine Squad

includes genuine people for

Online, B2B sales, visual / UX design, customer service...

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#genuinetoo?

Let's meet. We're looking for fresh talent.

Inquire about openings

Our management

Founded by two experienced chinapreneurs, Genuine German is comprised of an enthusiastic collective of digital natives from both Germany and China, sharing the same panache and verve for brands and e-commerce alike and loaded with hands-on China competence.

 

When working with us, expect no less than:

  • Deep market know-how paired with German precision and reliability
  • Strong expertise in local sales channels and platforms
  • Local infrastructure enabling fast moves
  • Substantial sales experience inChina, both as entrepreneurs and with our distribution network
  • Competent, dynamic team players, enthusing clients with their collaborative attitude

GET YOUR FOOTPRINT

IN CHINA NOW